Mobile is currently the most exciting platform in marketing, but with constant innovation, it’s important for businesses stay current in order to keep pace in the coming year.
So what are the coolest ways for businesses to win on mobile in 2015?
In marketing, a digital ecosystem is the detailed visual of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it’s important to understand how they will all work together to achieve the brand’s goal.
Looking for the newest social media attention-getter? Meet the challenge.
Social listening has many benefits. It enables brands to monitor online conversation related to the brand, its competitors, and the industry as a whole. This monitoring can be used to ascertain product feedback, assess campaign performance, identify future marketing opportunities, find key influencers, and recognize risks, emerging trends, and sentiment fluctuations. Additionally, it enables brands to engage and respond to both positive and negative feedback in real time. But what are the key steps to social listening?